Liftoff's Preparation for ATT
summary
Liftoff outlines concrete steps for post‑ATT UA: switch attribution to SKAdNetwork (sk ad network) for iOS 14.5+, avoid recreating IDFAs, and use a third‑party MMP. Key tactics: freeze ML models during the noisy transition (tested for 3–5 months), train SKAN‑only models in the background, and shift spend when SKAN models outperform. Automated budget rebalancing via auto ramp handles rapidly changing supply; Liftoff reports ~64% SKAd impressions (Apr 17) and predicts ~65% iOS uptake within 40 days.
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chapters (7)
- 0:00Start
- 3:25Liftoff Performance Engine
- 9:15How To Manage the Transition
- 9:25Bidding Strategy
- 15:38Campaign Setup and Goal Definitions
- 22:22What Is Your Main Source of Inventory
- 28:38What Is the Difference between a Dsp and an Ad Network
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