Exploring the Potential of InGamePlay Brand Ads
summary
AdInMo’s SDK embeds branded assets as in-world billboards and objects inside mobile games and Impact Unified integrates it into Umpire’s Call, a 3D cricket experience, reporting smooth integration and no frame-rate hit on static placements. Publishers see uplift in retention in A/B tests and a survey finds 68% prefer in-game ads to interstitials. Agencies pay higher than standard banners now — typical CPMs range $5–$20 with potential to scale toward influencer-style rates — and tech supports short video, object placement and SKAdNetwork attribution.
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chapters (13)
- 0:00In-game brand ads panel intro
- 1:14Speakers and session overview
- 2:35Native in-game ad formats
- 8:14Game immersion comparisons
- 10:20Non-invasive ads in sports games
- 11:43Ad SDK integration experience
- 13:09Adaptability of ads across different game genres
- 16:37Impact on performance & players
- 17:41Ad buyer interest & valuation
- 20:31Brand safety in games
- 23:18Future of interactive ads
- 26:25Apple IDFA impact on ads
- 29:12Closing & Q&A
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