The good, the bad and the ugly around launching and running a successful ICO
summary
Reality Clash runs an ERC‑20 ICO that sells 14 million RCC coins at a 30¢ base price with a pre‑sale 50% bonus, raising development cash to fund a geo‑targeted AR shooter and a tokenized armory. Token issuance uses TokenMarket smart contracts and escrow; coins go tradable about two weeks after sale. Marketing relied on bounties, Slack/Telegram communities and countdowns; risks include cloned scam sites that stole ~40–50 ETH and DDoS ransom threats.
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chapters (12)
- 0:00Cryptocurrency and ICOs intro
- 3:59Cryptocurrencies and their uses
- 7:50ICOs as funding revolution
- 10:24ICO investment growth
- 12:12Reality Clash ICO case study
- 15:07Preparing for a successful ICO
- 17:56ICO timeline and logistics
- 19:26Attracting investors and community
- 20:50ICO marketing strategies
- 22:37ICO scams and security threats
- 24:45ICO transparency and blockchain visibility
- 26:11Final recommendations
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