The good, the bad and the ugly around launching and running a successful ICO
summary
Launches a utility ERC‑20 token to fund an AR game using TokenMarket for smart contracts and escrow, sells 14 million RCC coins total, offers presale bonus and tradable limited‑edition weapons, faces cloned scam sites, Slack hacks and DDoS extortion, and relies on heavy community, bounty and paid advertising. Claims ICO functions like an A‑round on steroids, runs a 30‑day sale and, despite attacks, raises about $9M in four weeks and delivers tradable tokens and a working armory.
AI-written summary · about
chapters (12)
- 0:00Cryptocurrency and ICOs intro
- 3:59Cryptocurrencies and their uses
- 7:50ICOs as funding revolution
- 10:24ICO investment growth
- 12:12Reality Clash ICO case study
- 15:07Preparing for a successful ICO
- 17:56ICO timeline and logistics
- 19:26Attracting investors and community
- 20:50ICO marketing strategies
- 22:37ICO scams and security threats
- 24:45ICO transparency and blockchain visibility
- 26:11Final recommendations
