Gamified panel: Which ad won?
summary
Liftoff shows real A/B tests and claims interactive, gameplay-mimicking ads beat static video repeatedly, one test delivering a 99% uplift; localized Swedish creative lifts installs by about 56% in Sweden. Liftoff runs campaigns across iOS/Android in multiple geos, provides in-house creative (no extra cost) and measures downstream KPIs. Reported averages: casual CPI ≈ $2 while adventure hits ≈ $4, one-day retention is ~25% and 30-day churn reaches ~90%, so reengagement is essential.
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chapters (12)
- 0:00Welcome
- 1:55Data-driven marketing approach
- 3:46Panelists
- 4:29Interactive vs animated
- 8:53Video vs interstitial
- 12:50Lowest cost by game category
- 15:03Localized vs non-localized in Sweden
- 17:54Reengagement campaigns
- 22:07Leprechauns or coins in casino ads
- 26:25Mobile games revenue 2017
- 28:00Match-three game creatives
- 30:58Key takeaways
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