Digital Fashion in Roblox, Fortnite & Zepeto
summary
Dubit claims digital fashion in Roblox Fortnite and Zepeto already moves comparable sales to big luxury brands and expects Roblox plus Fortnite to outsell Gucci within a year while Roblox hosts 215 million MAU and 66.1 million DAU and catalogs about 1.8 billion avatar items. A network of roughly 100 games and experiences drives ~100 million monthly users using portals for distribution plus real time analytics and UGC giveaways. Discovery is the bottleneck so stores are embedded in games not a single marketplace and brand reporting tools and takedown mechanisms address piracy.
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chapters (10)
- 0:00Digital fashion intro
- 1:09Dubit’s metaverse mission
- 3:17Roblox store challenges
- 5:44Roblox brand strategy
- 8:16Roblox user engagement
- 10:46Digital merchandising trends
- 13:36Shein’s digital fast fashion
- 16:25Fortnite & Zepeto fashion
- 18:12Metaverse monetization
- 19:16Q&A
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