Disrupting the Undisruptable
summary
LexisNexis builds a working prototype called Thole AI that answers tax questions by combining natural language processing, entity extraction for tax terms, and a trained AI engine to return definitions, perform calculations and pull rates (eg personal allowance 2017 or RPI values). The team ships an MVP-first build, iterates rapidly inside a conservative company, and moves from proof‑of‑concept to customer trials in weeks rather than years while navigating legacy processes and governance.
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