Audience to Community
summary
Argues that roles auto-granted from on-chain signals turn passive audiences into active community members by labeling, targeting and rewarding people; shows Guild (guild.xyz) setups that segment by chain and language, Bello.lol exports for behavioral insights, GitHub proofs and Snapshot for governance, and JoeCraze for collective decisioning. Practical results include a couple hundred highly engaged members identified for product testing and only six long-term NFD holders flagged for loyalty, and automated role funnels that demonstrably increase targeted participation.
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chapters (9)
- 0:00Audience to community mindset
- 2:29Audience vs community differences
- 3:52Member journey steps
- 6:19Roles for member engagement
- 8:50Personalized member initiatives
- 10:39Tools for member insights
- 12:02Governance for member engagement
- 14:12Building member loyalty
- 16:41Member journeys and automation
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