Why We Decentralize Important Decisions as Kpop Idols
summary
Company decentralizes idol creative decisions to fans using a blockchain voting platform and NFTs, claiming higher engagement and measurable growth. Implementation uses the Cosmo app, NFT photocard sales with QR-coded album audio, and on‑platform voting for units and title tracks. Metrics show ~18,000 platform users, 3.5M+ NFT mints, and a jump from ~10,000 votes to ~1,000,000 votes (about 100x participation), with 45% of NFT buyers in North America. UX and mass-adoption are the main hurdles, but the system demonstrably drives fandom growth and global reach.
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chapters (16)
- 0:00Introduction
- 1:07Decentralized fan governance
- 4:00Fan decisions as artists
- 5:26Blockchain and Web3 values
- 7:39Career and unexpected choices
- 9:28Notable fan votes and stories
- 10:31Modhaus and Cosmo’s future
- 12:41Other agencies’ attempts
- 13:42Voting in music industry
- 14:25Fan engagement impact
- 15:09Invite to Cosmo app
- 16:43Performance prep and discussion
- 17:05Business start and challenges
- 18:08Business focus and plans
- 19:35Hashid’s investment and growth
- 20:59Closing performance and farewell
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30mBeyond Price Pumps and Into the Real Power of NFT Utility
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36mPlatforms and Cultural Aggregation