Relevance as a Habit: Founding Story of Highsnobiety
summary
David Fischer recounts building Highsnobiety from a 2005 digital publisher into a combined media, commerce and consulting business and explains why he accepted external capital leading up to Zalando’s acquisition. The session includes Frederic Court of Felix Capital and focuses on strategies for maintaining consumer relevance amid accelerating trend cycles and how the company expanded its vision through funding and business model evolution.
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chapters (9)
- 0:00The birth of Highsnobiety
- 1:31Early growth and model
- 5:02Evolving into a media agency
- 8:50Entering the e-commerce space
- 12:00Cultural consulting services
- 15:01Defining new luxury
- 18:49The role of brand narrative
- 22:09Venture capital and growth
- 25:17Future outlook and Zalando
