How Do You Sell The Future? Lessons From Apple, Airbnb, Snap and Beyond
summary
Sees how iconic launches actually work: Apple sells a touchscreen by shipping an iPod that pairs hardware and software and creates the click‑wheel moment thousand songs in your pocket, then the iPhone removes buttons and the App Store becomes a platform — there's an app for that — a springboard that creates thousands of companies. Airbnb turns stays into a community product with Experiences and review mechanics that improve host behavior and helped IPO. Snapchat uses ephemeral messages to strengthen small‑group honesty. Model: absorber‑bridge‑springboard.
AI-written summary · about
chapters (14)
- 0:00Introduction
- 0:27Case Studies
- 0:57FNDR Founder
- 1:09The Big Three
- 2:37What is a brand
- 3:56Three case studies
- 4:22Apple
- 7:11App Store
- 8:50Airbnb
- 10:23Snapchat
- 11:42The Future
- 12:02Three Steps
- 13:50Electric Airplanes
- 18:21Final Thoughts
related talks
41mHow Users Improvise Tomorrow's Experiences ...
42mThe Experience Is The Product
28mDesigning for Impact: Harnessing Collaboration & Innovation
48mOne weird trick to turn your idea into a successful business: Product Thinking
38m10X Product
20mThe future is low-tech: lessons from the early 2000s
24mNever Go Out of Style
19mBeyond the rebrand: Moving fashion forward with digital