Miro's Wild Growth Through Wild Times
summary
Company launches first product in 2012 and scales from ~240 to ~1,800 employees while monthly users climb to about 50 million, driven by deliberate product-led choices: separate teams for creating value and for distributing/optimizing journeys, a growth tribe that pairs growth product with growth marketing, and organizational practices—values codified in 2017, value-based interviews, two-week culture onboarding, and CEO-led leadership hires—that prioritize fast, high-quality decisions and hyperscale hiring discipline.
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chapters (9)
- 0:00Product-led growth
- 3:49Organizational structure
- 5:36Scaling through pandemic
- 8:37Fast decision making
- 11:52Leadership challenges
- 14:26Global expansion
- 17:23Hiring best-in-class
- 19:20Builder vs operator mindset
- 22:17CEO daily routine
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