From Promises to Value, Lessons from the Product Frontline
summary
Company story spans 18 years and ~100 products, grows from ~50 to 208 people, then hits 2023 crisis where lost 3 of 5 clients exposes that product roles sat in a glass ball while canvases and OKRs became theater. Built a 6‑person product strategy team in 2022 that didn’t save revenue, so structure shifts to small business‑oriented units, removes a dedicated sales team, pairs product owners with business, enforces weekly profit and loss transparency, and hires people who have real skin in the game.
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chapters (9)
- 0:00Introduction
- 6:06Product thinking promise
- 10:452022-2023 crisis
- 17:08Disconnect between roles
- 23:08Rebuilding teams
- 27:42Skin in the game
- 31:56Product-led rules
- 34:00Cost of isolation
- 35:28Q&A
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