Making a U-turn: Road to Net-zero
summary
Companies get a practical roadmap: automate emissions measurement for asset‑light firms, measure full scope 1‑3, and favor engineered carbon removal over avoidance credits. Durable removals target multi‑century storage (durable removal ≈1000 years), but today removals make up only ~5% of the market and cost 5–20× conventional offsets. Key work is building MRV standards, scaling mineralization and direct air capture, and mobilizing early buyers and capital (e.g., Frontier/Stripe) to drive prices down and create usable, verifiable credits.
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chapters (8)
- 0:00Introduction to net zero
- 3:05Starting the net zero journey
- 6:12Measuring carbon emissions
- 9:24Avoiding greenwashing pitfalls
- 11:55Defining durable carbon removal
- 16:19The role of carbon markets
- 20:22Challenges for corporate buyers
- 23:45Scaling and closing remarks
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