Eradicating Greenwashing
summary
Company-built carbon accounting engine from 2014 that measures full operational and value-chain emissions and then tracks action plans and follow-ups, finding that most firms account for one-tenth of their emissions and too often buy offsets that fail. Cites an EU study showing only 15% effective for many offsets, compares ~310 atmospheric years per ton versus 5–10 years stored by typical tree projects, and argues for audited, GAAP‑style standards and real supply‑chain investments.
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chapters (10)
- 0:00Introduction
- 2:24We are screwed
- 3:52How you work
- 6:10Greenwashing
- 9:02Carbon offsets
- 10:55Work together
- 12:34Climate investments
- 14:16Global standards
- 15:19Cost of carbon
- 17:43Climate justice
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