The Geek Way: How to Run a Company in the 21st Century
summary
Argues that industrial incumbents lose when confronted with people who go deep on problems and care nothing for the status quo, then shows concrete evidence: a NASA engineer builds a $300k landing-test and launches a smartphone in space, proves imagery can cost millions instead of hundreds of millions, then founds Planet Labs to launch 20–30 cheap satellites every three months that image Earth daily; plus market maps showing the 50 largest companies shift to tech and the US west coast and unicorns mirror that trend.
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chapters (5)
- 0:00Introduction
- 0:45How many of us have just this year
- 1:57The Geek Way
- 4:58Marshall Will
- 10:17Planet Labs
