VOICEFIRST: READY YOUR CONTENT TO SERVE 50% OF GLOBAL SEARCHES
summary
Claims voice will serve ~50% of searches soon and shows concrete SEO steps: implement Speakable schema and schema.org types, prefer longtail question keywords and listicles to target position zero, add coordinates and a phone-number CTA so voice results can call, and test conversational legibility with retrospective probing. Demos include speakable schema selectors, examples of sites ranking for voice, publisher failures (reworked content) and brand wins (LOréal, banks and a virtual assistant saving ~500k hours).
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chapters (16)
- 0:00Introduction
- 0:55Voicefirst ecosystem
- 2:08Innovation Curve
- 4:36Content Strategy
- 6:46Why is it important
- 9:47How does it work
- 16:02Data
- 16:23Actionoriented
- 17:14Google Assistant
- 18:57Position Zero
- 20:47Optimize for Longtail Keywords
- 26:51Have Location Data
- 29:52Optimize Your Pages
- 30:58Architecture Platform
- 32:13Speakable Schema
- 36:10Accessibility
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