What's Next in Voice for Brand Leaders
summary
Claims that voice is fastest-adopted tech but stalls for Fortune 500 because it lacks cognitive trust and is often stuck in awkward humanlike assistants. The effective pattern is multimodal voice-to-graphics: speak, let the device parse intent using IVR training data from enterprise logs, and show results in-app. Demo metric: complex pizza ordering falls from ~45s to ~10–12s when voice input yields a visual confirmation. Banking use cases add a 4‑digit Alexa PIN; over 50% inbound calls route to virtual assistants, saving roughly $3–5 per call.
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chapters (11)
- 0:00Start
- 3:58Types of Trust Emotional Trust and Cognitive Trust
- 4:52The Uncanny Valley
- 5:49Cognitive Trust
- 6:07Why Do We Like Voice
- 9:17What Are the Three Phases of Voice
- 10:49The Ux of Response
- 12:18Enabling Your Apps with Voice Enabling Your Website with Voice
- 18:47Multimodal
- 19:31What's the Ideal Kind of Voice Relationship between Your Institution and Your End Users
- 21:58Optimizing for Consumer Ux
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