Welcome to VOICE: Opportunities and Challenges for Brands
summary
Edison/NPR data shows about a quarter of U.S. adults own a smart speaker, owners average 2.6 devices per owner, and smart speaker counts rise 135% in two years; 54% of adults have tried voice and 54% tried voice with ~25% using it daily. Common uses are news, traffic, timers, lists, recipes and home control; only ~7.5% use voice for health. Brands build real products: Domino’s multilingual Alexa/Actions order flows, ExxonMobil/Alexa pay for gas, Buick demos car voice warmup. Key problems: discovery is not solved, privacy concerns, and car adoption by 2025.
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chapters (8)
- 0:00Introduction to VOICE conference
- 3:52Smart speaker adoption trends
- 8:30Defining voice technology categories
- 13:30Brands and voice assistant strategies
- 21:16Naming and linguistic challenges
- 24:28Voice commerce opportunities
- 27:42Healthcare and voice privacy concerns
- 33:042025 voice technology predictions
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