Closing Keynote: The CMO's Sonic Brand Imperative for 2020
summary
Claims a worldwide 3m x 3m grid maps every 3‑meter square to a unique three-word address, about 57 trillion squares, turned into an API and voice integrations. It shows live integrations in Mercedes, Kakao Map, Mongolian post, Domino’s and emergency services, supports 37 languages, and a voice API (with Speechmatics ASR) that lets Uber and navigation use three words. The system is already deployed and used in production for deliveries, ride‑hailing and 911-style locating, not just a research prototype.
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chapters (13)
- 0:00Introduction by host
- 0:20Problem with traditional addresses
- 3:16Voice navigation challenges
- 5:45Why addresses frustrate me
- 7:12Introducing three-word addresses
- 8:58Three-word system in practice
- 10:01Global adoption and partnerships
- 11:47Investors and mobility focus
- 12:52Demo with Mercedes voice system
- 13:59Handling homophones and voice accuracy
- 15:22Alexa integration and ride booking
- 16:24Three-word voice API launch
- 17:12Video demo and closing remarks
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