Welcome to VOICE: Opportunities and Challenges for Brands
summary
Google Assistant hits 500 million MAUs and pushes smaller neural models to run locally, enabling features like Simple Stop on-device for alarms; the system sees over 3,000 syntactic variants just to set an alarm and users treat voice as action-first and conversational. Smart displays drive multimodal flows (about half continue with touch), Canvas lets partners reuse HTML for rich experiences, Duplex on the web automates flows like Fandango ticket buys, recipe markup powers step-by-step kitchen use, and discoverability plus the Assistant Fund (16 investments) remain priorities.
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chapters (8)
- 0:00Introduction to voice tech
- 3:13Google Assistant milestones
- 8:32Voice interaction insights
- 14:55Voice development in 2020
- 22:59Discoverability challenges
- 27:11Partnering with Google
- 37:00Google’s voice ecosystem plans
- 41:10Closing remarks
related talks
13mKeynote Interview with Google's Rebecca Nathenson
20mBuilding Voice Apps for the Google Assistant
13mWhat's new in Google Assistant
15mBuilding globally relevant products
20mHow Google Assistant's architecture powers voice features in your apps
19mMultiple Ways to Build for Google Assistant
21mMulti modal interfaces and the future of voice
44mDeveloping Skills & Actions for Voice Assistants