The Audio Explosion & Opportunities for Customer Engagement
summary
Panel shows why audio growth is concrete: smart speakers and car integrations drive time-shifted binge listening, Deutsche Telekom launches a European smart speaker and struggles with microphones and DSP, brands build longform podcasts (Lexus funds a Malcolm Gladwell series) and Diageo prototypes a cocktail-skill, hosts’ live reads outperform midrolls and an often-cited claim is ~70% of listeners buy from podcast ads. Measurement exists—geo targeting, real attribution, first‑party onboarding—and improvements in 5G and ASR (95% → 97% word accuracy) plus privacy hardware switches shape what scales next.
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chapters (9)
- 0:00Introduction and panelists
- 1:06Drivers of audio explosion
- 5:43Storytelling formats in audio
- 9:57Brand advertising in audio
- 17:51Balancing utility and entertainment
- 20:19Measurement challenges in audio
- 24:33Commitment to audio products
- 29:15Future of audio technology
- 32:35Closing remarks and Q&A
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