Creating differentiation in your market with voice experiences
summary
Deezer moves music onto smart speakers by building a flow algorithm that chooses contextaware soundtracks for room time and activity and by using voice match on Google and Alexa to identify who is talking and serve a different stream per person and per room The system pairs editorcurated playlists with machine models and product MVPs launched on Alexa and Google One metric: about one in three tracks in the new experience comes from the predictive flow rather than direct requests
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chapters (6)
- 0:00Introduction to voice experiences
- 2:36Voice as growth opportunity
- 5:26Removing friction with voice
- 7:14Personalization and context
- 9:21Voice strategies and insights
- 10:51Scaling voice applications
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