Potato: Improving Brand Experience & Loyalty with Voice
summary
Potato is a design consultancy of hundred people building voice products that claim to drive brand loyalty by personalizing dialogue to context and environment across phone, speaker and car. Work centers on customer-journey maps that surface customer questions, then uses behavioral design (the Hooked model), AI/ML and platform integrations to shorten the path to action. Examples include branded case studies for Disney and Mercedes and deployment on Google Assistant, Amazon Alexa, Siri, Samsung Bixby, SoundHound's Houndify and custom IoT integrations.
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chapters (6)
- 0:00Introduction by Perry
- 1:31Why voice builds loyalty
- 6:45Designing voice experiences
- 9:53Behavioral design principles
- 15:22Recap and key takeaways
- 16:36Introducing Disney speaker
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