Improving Brand Experience and Loyalty with Voice
summary
Disney reports concrete outcomes: dozens of Alexa and Google Actions across Disney, Pixar, Marvel, Star Wars, Fox and NatGeo, four new FreeTime Unlimited skills over the holidays and a STEM experience called Project: Mind. Physical books trigger audio in a read-along Little Golden Books program, Frozen II ships with a bundled Google Mini plus 20 new sequel stories, and playful features like Disney DJ remix and choose-your-own-adventure prove strong engagement and seed deeper, regionally scaled voice interactions.
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