Be an Accessibility Anti-Hero
summary
Argues that accessibility drives measurable business outcomes: 15% of the global population needs accessible experiences, missed sales run into billions and the B2C market opportunity cited is about $8 trillion. Recommends concrete steps: bake accessibility into personas using the Cornell tool, run contrast checks and keyboard/tab and VoiceOver tests, fix transcripts for Brightcove videos, and use a contrast ratio checker during design. Notes litigation and enforcement rising and frames accessibility as ROI, SEO, UX, and legal risk mitigation.
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chapters (15)
- 0:00Introduction to accessibility
- 1:06Who we are and why it matters
- 2:32Heroes versus anti-heroes
- 6:04What accessibility really means
- 7:52Legal requirements and risks
- 10:00Accessibility as business strategy
- 12:51Content and SEO impact
- 15:00Where to begin with accessibility
- 16:29Branding and representation
- 18:37Inclusive personas and design
- 20:43Testing and QA processes
- 22:49Content strategy and user journeys
- 27:07Strategy over assessment
- 28:57Ongoing education and maintenance
- 30:05Q&A session
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