Focus on Apple Ads, break the new era of app growth
summary
Covers using Apple Ads to drive App Store growth, describing Beijing Sunshine Weiye/Ann9’s AI, data-analysis and intelligent tools used to optimize ad strategy as an Apple Ads official partner. Gives sector-specific case studies (gaming, social, utility, entertainment, finance), placement-by-placement tactics for Search Results, Search Tab, Today Tab and Product Pages, plus using Custom Product Pages to boost shopping and gaming ad relevance and capture user characteristics.
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