Connecting with gaming creators: 4 things developers should know
summary
YouTube gaming reports 100 billion watch hours and over 40 million active gaming channels, with live streams at over 10 billion hours and events peaking — Brawl Stars premieres hit 750,000 peak concurrent viewers and Free Fire tournaments reached 4.9 million. Successful developer tactics: regular updates and esports support, long-term creator partnerships, feature integrations like Super Chat and custom IFTTT overlays, and surprise in-stream activations (one campaign unlocks an in-game 8‑bit character via inbox and fills a 50‑slot clan), which drive installs and engagement.
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chapters (17)
- 0:00Intro
- 2:40Meet our experts
- 3:54What is your channel about
- 5:02Community
- 7:03Audience
- 8:15Accessibility
- 9:20Why mobile gaming
- 10:09Mobile gaming on YouTube
- 11:56Mobile gaming trends
- 12:39Top 3 things developers should know
- 14:39Mobile gaming viewers on YouTube
- 15:47Gaming community on YouTube
- 17:28How to connect with creators
- 18:50What a campaign would look like
- 20:39Examples of campaigns
- 23:39Be consistent
- 24:09Outro
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