Top 8 Ads Keynote announcements
summary
New AdMob and Google Ads features include tROAS bidding that optimizes for ad engagement revenue, an Android app campaign option to exclude reinstallers so ad spend avoids low-LTV repeat installers, and a no-setup deep link option for ACE on Android plus a predefined list of IAP player segments for engagement targeting. Open bidding (now called bidding) goes GA with over 200 demand sources competing in real time, and the AdMob privacy & messaging tab adds regulatory controls and configuration tools.
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chapters (4)
- 0:00Start
- 0:56Reinstall exclusions
- 1:31App campaigns deep linking free option
- 2:07TROAS for App campaigns for engagement
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