All about battle passes: Insights and learnings from top mobile game developers
summary
Battle passes use a quest-based season track with a free lane and paid lane; teams set 9.99 every 8–10 weeks, or currency-gated passes that give free gems so every other season is free. Designers replace old progression with the pass, target 10–12× value versus other offers, and report higher buyer share and revenue per DAU. Systems give daily plus season-long quests so a new player can earn ~75% progress in the first week, teams A/B-test point counting, tweak difficulty, add end‑of‑pass chests and special event passes to lift completion and repeat buys.
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chapters (5)
- 0:00Start
- 0:22Aaron Hiscox Strategic Partner Manager
- 2:03Frank Keienburg Game Lead on Brawl Stars
- 2:28Joel Joensuu Game Designer - Empires & Puzzles
- 2:48David Du Producer - State of Survival
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