The Influence and Value of Marketing in the Game Industry (B2B) — The Power of Marketing in Game Industry

on YouTube ↗01h 16m

" summary

A CMO from Stepico Games explains how to run effective marketing in service-oriented game development companies, covering team building, strategy creation, branding, and budgeting. The talk uses a real case study to show practical approaches and challenges for B2B marketing in the games industry.

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" chapters (11)

1. 0:00Game industry marketing
2. 3:20Pre vs post pandemic
3. 7:14Key marketing results
4. 15:46Brand awareness boost
5. 22:38Company relevance
6. 27:20Expansion to new markets
7. 33:26B2B vs game marketing
8. 38:49Top 5 marketing tools
9. 45:53Marketing and sales synergy
10. 53:39Marketing trends
11. 55:53Q&A