PR Launch of Products to International Markets After 24.02.2022
summary
PR strategies for Ukrainian brands and startups expanding to international markets after Feb 24, 2022, focusing on how to communicate with limited budgets and unstable teams. Covers which channels and partners to use to build recognition abroad and whether to leverage the "war-brand" status in external communications.
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chapters (15)
- 0:00PR introduction
- 1:06PR after 24.02.2022
- 8:09Four PR business tasks
- 10:40Target market
- 13:06Market data
- 16:17PR KPI setup
- 18:04Free PR tools
- 24:22Media entry tips
- 31:19Max effect on budget
- 34:52Product as PR tool
- 35:35PR tools overview
- 39:13Building PR team
- 41:23PR for Ukrainian startups
- 44:12PR for Kickstarter funding
- 45:58Summary & Q&A
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