Is It Possible to Build a Startup Inside a Big Company?
summary
How to build a startup inside a large company: creating a new niche product from an idea without standard corporate processes, launching it within a big company, and using that product as the foundation to spin up a full studio. The talk covers the challenges and problems encountered, how this approach benefits the business, and reasons why pursuing it is worthwhile.
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chapters (19)
- 0:00Startup in big company
- 1:06Playtika experience
- 2:51Similar products and tech
- 5:20Pipeline optimization
- 8:07Universal platform like Netflix
- 10:14Startup challenges
- 13:06Aligning goals
- 16:38SDK development
- 18:44Production and scaling
- 21:58Product release challenges
- 23:41Results and plans
- 25:18Q&A
- 28:35SDK and analytics
- 31:07Custom solutions
- 33:57Audience and cannibalization
- 36:03Visualization and business
- 38:10Journey to R&D director
- 40:16R&D philosophy
- 42:47Final thoughts