Win at the start: increase the search traffic of the game application not only thanks to ASO
summary
Explains concrete results, tools and numbers: uses Keyapp and its free analytics plus Apple Search Ads data to pick keywords, tracks rank, popularity score (5–100) and search traffic. On Google Play campaigns run slowly and incrementally (start 20–50 daily installs), e.g. a car simulator moves rank 35 to top 3 after ramping 20→50 keyword installs; App Store needs short, high-volume bursts (50–100+ daily) and can hit top 1 in days.
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chapters (14)
- 0:00Welcome
- 1:13About Kab's app promotion
- 5:06What is ASO and why it matters
- 10:53Organic traffic in mobile games
- 16:40How app stores rank search
- 20:18Keyword promotion for games
- 27:28Choosing keywords
- 33:17Google Play vs App Store
- 38:33Keyword strategies by platform
- 43:09Q&A: keyword outcomes
- 44:55Q&A: keyword relevance
- 47:22Q&A: app reputation
- 50:34Q&A: high-traffic keywords
- 52:42Closing
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