Brand Stewardship for Budding IPs
summary
Studio builds brand from pre‑production, runs ideas through gates that assess fit to company vision and market viability, and codifies identity in a brand book so external teams can use it without drifting. Example: the game Inescapable trades the label “visual novel” for social thriller to better reflect tone. Marketers, PR and community are embedded with creatives, brand manager audits assets and contracts treat IP as a tangible asset, preserving it for sequels or merchandising. start branding in pre-production
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chapters (14)
- 0:00Brand stewardship intro
- 4:24Defining Brand Stewardship and Its Importance
- 9:24Key stakeholders in branding
- 12:16Marketers' role in stewardship
- 17:35Marketers as IP decision makers
- 23:12IP strategy for games
- 27:48Brand messaging alignment
- 33:28Building brand identity
- 36:41Brand stewardship tips
- 42:40Protecting your brand
- 46:35Q&A: Low-budget indie stewardship
- 47:39Q&A: Community managers' role
- 51:31Q&A: Does every game need it?
- 53:15Closing remarks
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