Algorithm of monetization hypotheses testing and gaming projects launching
summary
Procedure for turning an idea into a paying product: analyze competitors’ funnels, break monetization features into rated components and calculate current monetization score — example shown is 31% probability. Run a soft launch with separate retention then monetization stages, run fast iterative tests in 7–10 day cycles (they use seven cycles), buy ads (Meta) to train acquisition algorithms, test monetization on the actual target region, and perform control campaigns on new countries (examples: Philippines, Vietnam, Malaysia) before scaling global spend.
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chapters (8)
- 0:00Monetization and gaming intro
- 6:44Competitors' monetization models
- 8:31Soft launch for games
- 10:36Data collection and testing
- 11:42Control testing before launch
- 13:07Monetization testing algorithm
- 14:08Summary
- 14:54Q&A
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