Create better user experiences with Remote Config for advanced app personalization
summary
Shows how Firebase Remote Config personalization, linked with AdMob and Google Analytics, uses ML to pick per-user settings to maximize a metric (here ad clicks objective). Walks through creating an ad_frequency parameter with values 5, 10, 15, 20 minutes (default 15), wiring the Firebase SDK, and tracking user engagement time unaffected as an extra metric. Reports measurable lift versus a randomized baseline after a learning period, so personalization raises clicks without lowering engagement.
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chapters (8)
- 0:00Start
- 3:08What Firebase Products Would You Recommend
- 4:04Personalization
- 6:47The Objective
- 7:05Add Custom Events as an Objective
- 7:36Additional Metrics
- 9:42How Should I Get the Personalized Values for My Add Frequency Parameter
- 12:03User Engagement
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