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Jonah Peretti

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The New Social MediaDLD NYC 142014-04-30
BuzzFeed presents concrete metrics and products: an internal claim of over 130 million uniques, 75% social traffic and 150 million YouTube views in one month…
Talk on
The Hidden Secrets of Social Media and Viral AdvertisingWeb 2.0 Expo San Francisco 20112011-03-28
Describes concrete viral tactics: early stunts (Nike “Sweatshop” prank, Rejection Line, “Black People Love Us”) that landed on Today, People and the New York…
Talk on
Jonah Peretti of Buzzfeed interviewed at Web 2.0 Expo New York 2010Web 2.0 Expo New York 20102010-09-27
Argues that combining creative experiments with measurement wins: Old Spice spends about $12 million on a mixed paid-plus-social campaign while running rapid…
Interview on
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