At the heart of change
summary
A nonprofit called Culture City aims to convert celebrity reach and social media into repeat partnerships, new revenue streams and job creation for non‑verbal autistic youth, built a fitness program and a wandering‑prevention kit called Life Box, and pilots a Culture City Fit idea. A five‑year social campaign raised nearly $600,000 (including $143,000 in its last year) with zero paid advertising, a marathon fundraiser that pulled $21,000, and viral posts (14,000 likes, ~750,000 views) that the talk cites as concrete proof of impact.
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chapters (8)
- 0:00Introduction and personal stories
- 3:32Nonprofits as dinosaurs
- 5:19Social media strategies
- 12:59Why Culture City
- 15:07Building Culture City
- 17:54Nonprofit innovation
- 20:00Technology and sports injuries
- 22:07Future of Culture City
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