Breaking Stereotypes & Giving Diversity Many Faces: .
summary
Campaign asserts a simple claim: if you write software you are an engineer, so change perception by showing real faces. Viral metrics hit half‑million tweets, crowdfunding raises $35,000 on Indiegogo, and organizers gather 600 headshots. They build billboards, transit ads on BART and giant LED placements in SF/Oakland/Palo Alto/Palo Alto commutes, a sparse resource website, swag and a sold‑out community event. Outcome: mainstream media pickup, visible public ads, and measurable local awareness that keeps recruiting donations for wider rollout.
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chapters (10)
- 0:00Introduction
- 2:56The Response
- 5:31The Message
- 7:07The Message Moving Forward
- 8:38Taking the Message Off the Web
- 10:53Free Headshots
- 12:49Empowerment
- 13:21Learnings
- 14:27Building a Community
- 15:57Moving Forward
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