~/talk

The power of the avatar

on YouTube 18m
Talkat Collision 2018 · 2018-04-30..05-03· [design-collaboration]

speakers

name:Ba Blackstock
links:none on file
name:Jon Kelly
links:none on file

resources

video:https://youtu.be/1RqChXzASEg
slides:none on file

summary

Bitmoji evolves over 11 years from comic-maker to an avatar system integrated into Snapchat that puts personalized cartoons into messaging AR maps and filters and into virtual spaces, claiming avatars restore the face behind text and improve long‑distance relationships. The team measures cultural reach with things like emoji deluxe launches, cross‑generational use including 70‑year‑old moms, and the idea that 90 percent of friend interactions happen on phones as it pushes into augmented reality.

AI-written summary · about

chapters (4)

  1. 0:00Start
  2. 0:35The Power of the Avatar
  3. 1:36Bitmoji
  4. 5:44Grand Thesis about Where Avatars Are Going

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