Sustainability in big business
summary
Mission 2020: reverse emissions by 2020 argues the world must shift emissions from flat/up to a descent to protect the economy, and tech can speed that by sourcing renewables, cutting supply‑chain emissions and embedding efficiency in products. Salesforce NetZero & carbon‑neutral cloud pairs offsets, VPPAs and corporate venturing into cleantech and an app that ties emissions to energy bills. Booking Booster, 45,000 volunteer hours backs sustainable‑tourism startups; surveys show 87% of customers want eco options and only 4 in 10 currently find them.
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