A Misfit In The ADV Industry
summary
Begins as a personal career arc from Flash dev to agency creative technologist, then pivots into concrete projects: a car demo using live object recognition to overlay augmented reality car windows showing CO2; a Bluetooth gadget that shuts computers and sells 12,000 units sold as part of a campaign; and an open-source pasta IoT cooker that drives a community and earned Cannes Lions. Lessons: prototypes win clients, craft matters, keep users central.
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chapters (10)
- 0:00Introduction and background
- 2:59Finding my place as a misfit
- 5:10Creative Technologies defined
- 7:18Joining leab and new approach
- 10:09Project showcase introduction
- 12:36First project: Robotic hand for Netflix
- 14:50Second project: The Closer bottle opener
- 19:27Third project: Barilla passive cooker
- 24:41Takeaways and closing remarks
- 27:10Q&A session
