The E-Mall pt.3
summary
Claims concrete wins: a Salesforce SDK powers offline/online customer data and kiosk/iBeacon integrations so transactions and analytics sync to the backend, one retailer now attributes online orders by zip code to local stores; eBay rolls same‑day delivery and click‑and‑collect into omnichannel sales; a startup demos computer vision recognition that identifies shelf items, surfaces specs, and enables dynamic personalized pricing; a mobile tool promises listings in 30 seconds; industry projects 75 billion devices by 2020 tying physical and virtual commerce.
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chapters (11)
- 0:00Offline-online retail integration
- 1:47Attributing online sales to stores
- 3:11Online versus offline commerce
- 4:56Value of connected experiences
- 5:39Computer vision for recommendations
- 7:43Virtual shopping with physical objects
- 8:25E-commerce for consumers
- 9:10Lowering merchant barriers
- 11:18Showrooms and enterprise connections
- 12:43Can everything be sold online?
- 14:51Closing remarks
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