The Future of Commerce….Is Commerce Everywhere
summary
Predicts commerce is embedded into every touchpoint by wiring Cloud Foundry commerce microservices into apps, cars and TVs and claims microservices make that feasible. Cites device growth from 16 billion devices, 2 per person now to 6 per person in five years, mobile habits like 80% of Millennials check their phone first thing, and bathroom use stats including 50% smartphone use and 10% buying there. Describes an embedded Buy button with pre-filled payment, shipping and loyalty and an SAP Hybris marketplace of plug‑and‑play components including payments like Stripe.
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chapters (12)
- 0:00Introduction and agenda
- 1:03Changing consumer behavior
- 4:58Explosion of devices and channels
- 6:47Embedding commerce everywhere
- 8:10Embedded commerce in media
- 9:55New compute platforms
- 10:57Commerce in daily life
- 13:47Replenishment opportunities
- 15:33Alcohol and conversion rates
- 15:55Reinventing travel experiences
- 17:17Micro services architecture benefits
- 18:23Q&A session
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