Is ad blocking good for advertisers?
summary
Explains how iOS 9 content blocking hooks let third-party apps stop specific requests so most blocking happens at the domain level, which means ad servers never see the request and publishers lose measurable revenue; shows search and mobile-install trends tying the rise of ad blocking to mobile; breaks down the practical workaround some blockers use — Adblock Plus’s model of serving ads into the “blocked web” — and quantifies which approaches actually change user experience or publisher income.
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chapters (4)
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