a strategy for global F2P success
summary
Perfect World reports three top 10 mobile games in China in 2014 and commits to free-to-play across PC, console and mobile, citing a successful 2013 PC release called "Never Return" now live in the UK and Europe. Design choices focus on simplified touch controls, session-based play and different monetization tacks for East versus West. Company lists about 20 games in the mobile pipeline, expects three-quarters from China, and aims to localize gameplay and payment mechanics per region.
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chapters (8)
- 0:00Introduction
- 1:27Never Return
- 2:04Genre
- 2:30Mobile
- 3:06Design
- 3:41Upcoming games
- 4:36Challenges
- 4:58Free to play
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