Why KLM is publishing mobile games

on YouTube ↗16m

" summary

KLM builds games to reach new customers and drive measurable engagement: a 2013 strategic 3D title Aviation Empire racks up 700,000 downloads with about 6,000 in‑app purchases, 4–4.5 star ratings and average 20‑minute sessions, proving sustained brand interaction. The app adds a GPS check‑in linking game to real flights and is localizing into Chinese (WeChat/QQ login) while exploring a casual social follow‑up and integration with inflight Wi‑Fi/entertainment.

AI-written summary · about

" chapters (7)

1. 0:00Intro
2. 0:45What is KLM
3. 2:50What is gaming
4. 7:00New game
5. 9:00Lessons learned
6. 11:00Brand enrichment
7. 14:00Inflight entertainment

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