the rise of mobile video advertising
summary
LoopMe operates as a mobile ad network and DSP that serves full-screen video in games and mobile web and claims to be the largest global supplier by combining VAST and HTML video plus access to incentivized video (1–2% of impressions). The platform processes 30 billion pieces of data per day, sees about 30 billion full‑screen ad impressions monthly, and partners with TalkingData to leverage 800 million devices in China while expanding offices in India, China and the US.
AI-written summary · about
chapters (5)
- 0:00Intro
- 0:35What is LoopMe doing
- 1:16New developments in the sector
- 2:15programmatic buying
- 3:57industry trends
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