Culture Clash: When Deceptive Design Meets Diverse Player Expectations
summary
Paper claims deceptive design drives impulsive purchases, longer sessions, and emotional dissonance and argues cultural cues can amplify that effect. Uses a Genshin Impact case study: festival-timed releases, Moonchase Festival and Spring Festival character "Gaming" wearing a lion dance costume, and gacha monetization mechanics that incentivize repeat spending. Presents qualitative analysis and proposes three research directions: which cultural attributes facilitate deception, how they change player impact, and implications for VR/AI immersive systems.
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